Brand Experience • Pop-up • Outdoor

Valentino Glampink Pop-up

A bold activation turning Taipei’s Breeze Nanshan into an immersive PP Pink utopia — from sketch to full build, designed for participation and shareability.

Act I — The Setup

In Taipei’s competitive fashion scene, Valentino needed more than visibility — a stage people could step into. Our task: keep luxury codes intact while enabling mass participation and social energy.

在台北高度競爭的時尚市場中，必須同時維持高端調性，並創造可被參與與分享的城市體驗。

把品牌從平面，變成讓人能坐下、拍照、互動的場所。

Act II — FREE THE YOUTH · Glampink

We translated camping culture into a monochrome brand utopia. Every element — tents, swings, furniture, even a gelato van — was bathed in PP Pink, shifting focus to form, flow and interaction.

Experience: Play / Share / Lounge
Visual: Monochrome PP Pink
Engine: #glampink drives UGC

Act III — Building the World

We extended the story through touchpoints: oversized V sculptures, wooden lounge furniture, branded flags, and a co-branded gelato cart. Stickers and flags let visitors take the experience home.

Co-branded gelato van — taste as touchpoint.

Swing set crowned with V — Playful swing crowned with the V.

Behind the Build — Making-of

Workshop — Oversized V — fabrication and finish tests.

PP Pink swatches — PP Pink calibration — materials & swatches.

Epilogue — Outcome

The pop-up became Taipei’s most talked-about summer event. #glampink generated massive UGC, boosted reach, and brought new audiences into Valentino’s orbit — proving design’s ability to drive both culture and commerce.

Project Info

Client: Valentino
Location: Taipei Breeze Nanshan
Year: 2023
Scope: Event Installation · Brand Experience · Outdoor Design