Explore the World of Whisky with Shackleton
Client Shackleton Whiskey
Services
Installation,
Industrial Design,
ODM (Original Design Manufactures)
“ Shackleton 夏克頓冰封麥芽威士忌擁有一個傳奇故事，尚格需要一個能夠將南極冒險故事被亮眼溝通的展示產品，讓台灣人能夠認識這款國際大師 Richard Paterson調製的威士忌。”
— 尚格酒業
Prior to setting off for his Antarctic expedition, Sir Ernest Shackleton ordered 25 cases of Mackinlay’s Rare Old Highland Malt Whisky to bolster team spirit with his crew. It was with the whisky that brought the crew together to toast wives and sweethearts, celebrate birthdays and above all, foster a sense of team spirit that led them to survive and succeed against the hardest of odds.
In 2007, a century after the expedition, three cases of the perfectly preserved whisky were discovered, carefully excavated and thawed by the New Zealand Antarctic Heritage Trust. It was then the world renowned Master Blender, Richard Paterson, carried out detailed analysis to recreate this antique whisky, and used it as the foundation to create Shackleton.
Shackleton Whisky partnered with HUEMON Design to create a custom whisky display for the Taiwan market, inspired by the brand’s legendary Antarctic expedition. The sculptural display features a translucent blue icy landscape with the Shackleton Blended Malt Scotch Whisky bottle partially embedded, evoking its discovery from frozen terrain. Miniature explorer figures reinforce the themes of adventure, endurance, and exploration, transforming the whisky into a symbol of resilience. Designed to capture attention in retail and distribution channels, the display’s industrial-grade craftsmanship ensures durability while offering an immersive storytelling experience. Its popularity with consumers—even sparking interest in purchasing the rack—demonstrates how innovative design can connect product, narrative, and culture.
Shackleton Whisky partnered with HUEMON Design to create a custom whisky display for the Taiwan market, inspired by the brand’s legendary Antarctic expedition. The sculptural display features a translucent blue icy landscape with the Shackleton Blended Malt Scotch Whisky bottle partially embedded, evoking its discovery from frozen terrain. Miniature explorer figures reinforce the themes of adventure, endurance, and exploration, transforming the whisky into a symbol of resilience. Designed to capture attention in retail and distribution channels, the display’s industrial-grade craftsmanship ensures durability while offering an immersive storytelling experience. Its popularity with consumers—even sparking interest in purchasing the rack—demonstrates how innovative design can connect product, narrative, and culture.
