NABEMONO SHABU SHABU

 Client  NABEMONO

 Services   Product Branding Identity, Commercial Space

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“ 我們家每週都會吃火鍋,這種家人圍在一起的感覺是我選擇做小火鍋的原因。We strive to be more than just a shabu-shabu restaurant—we want to be your go-to home-away-from-home for a heartwarming meal that feels home-cooked and tastes chef-prepared.”

—Founder Jessica Loan


NABEMONO Shabu - Shabu 日式小火鍋
NABEMONO Shabu-Shabu 品牌靈感來自創辦人 Jessica 對家庭火鍋聚會的熱愛。「NABEMONO」取自日文鍋物,名稱簡單好記。HUEMON Design 將火鍋食材融入字體設計,如 A 代表豆腐、O 代表白蘿蔔,讓標誌宛如在鍋中跳動。品牌主色選用中性藍色,展現 Jessica 的親和個性,並延伸至招牌、制服與空間設計。NABEMONO 不只是餐廳,更希望成為顧客的第二個家,提供溫暖卻專業的用餐體驗。

NABEMONO Shabu-Shabu was inspired by founder Jessica’s love for family hot pot gatherings. The name, taken from the Japanese word for “hot pot,” is simple and memorable. HUEMON Design created a playful logo by turning the letter A into tofu and O into radish, bringing the design to life as if boiling in a pot. A modern blue palette reflects Jessica’s warm personality and extends across signage, uniforms, and interiors. More than a restaurant, NABEMONO offers a home-like dining experience with chef-level quality, combining branding and culture to build customer trust and loyalty.

NABEMONO brand visual identity showcase
Blue pot motif applied on NABEMONO brand card
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Collage of NABEMONO Shabu-Shabu brand visual motifs
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NABEMONO hot pot brand business card design
NABEMONO menu cover designed in neutral blue tones
NABEMONO brand identity applied on restaurant tablecloth
NABEMONO staff uniform with embroidered logo
NABEMONO logo applied on restaurant glass door
NABEMONO restaurant exterior with nighttime signage
Hot pot table setup showcasing NABEMONO dining atmosphere

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