2020 SUNMAI CNY TT PACK
Client SUNMAI
Services
Reusable Packaging Design
“ SUNMAI 希望用賀禮祝福，不僅僅是傳個貼圖而已，祝一整年相處過的彼此，『瓶瓶安安、筷筷樂樂、開開心心、喝好一點』。”
— SUNMAI
The SUNMAI Chinese New Year (CNY) Turning Table Pack demonstrates how HUEMON Design enhances brand awareness and identity through innovative, interactive packaging. Well-designed packaging should impress visually and strengthen a brand’s presence in consumers’ minds.
In 2019, SUNMAI, a long-term partner in Taiwan, commissioned HUEMON to create a festive CNY gift box for 2020. Based on research into consumer behavior and seasonal preferences, HUEMON designed a creative, reusable gift box that met expectations while reinforcing SUNMAI’s brand through storytelling, sustainability, and engagement.
As far as HUEMON is concerned, a gift box is more than just a box; it should be something that people want to collect, interact with, and always remember. This CNY gift box encourages interaction and reuse. The design inspiration comes from the HUEMON team’s childhood memories of playing "make-believe", which the team thoughtfully incorporated into the packaging while using materials wisely to create interactive, engaging packaging that enhances the gift experience, improves brand awareness, and promotes consumer engagement for a memorable user experience.
