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Project Type: Produced, Commercial Work
Client: 花東宏宣
Location: Hwalien, Taiwan
Product Contents: High Quality Dried Dayliles
Product Substrate / Materials: Paper & OPP Bag
Manufacture Process: Die Cut Molding


花東宏宣「六十石山戀戀金針」特色禮盒榮獲台灣省商業會的「一○七年台灣伴手禮獎」
— 更生日報20180830報導

台灣金針的栽培集中在東部地區,花蓮縣占總產量75%以上,但小農們沒有很好的方法提高金針價值,導致金針花如批發的方式低價銷售,國人對金針花也停留在金針排骨的想像當中,。以最具代表性的金針出發,為提供消費者無汙染的農作物,我們配合『花東宏宣』進行品牌設計整合,為每一合作的農民及農產品重新定位,共同創造一個辨識度高的花東優質農產品牌,進而帶動地方產業發展。

我們的認為,這樣特殊的農作物,不應該用很商業的包裝來詮釋,反倒是用能說故事的概念設計,將花蓮這塊土地孕育出自古傳承的母親花,用『分享的語意與行為,』將金針花的真、寓意深遠的善及內斂堅忍的美,一一納入六片花瓣意象的六角形內盒,感受意象由上方盛開的金針花開始,外觀繪有自種子到綻放的過程,陪襯金針花的特色與精神,附上六個特色食譜,透過巧妙設計組成完整的禮盒,亦可拆開分送,透過分享能傳遞更多溫度。


The cultivation of the daylilies in Taiwan is concentrated in the eastern region, and Hualien County accounts for more than 75% of the total, but local farmers have no solutions to increase the value of the daylilies. Starting from this representative flower, in order to provide consumers with non-polluted crops, we cooperate with a local company to create a branding strategy, to re-position the farmers and agricultural products, and to establish a highly recognizable image of the agricultural product from Hualien so that the result can drive the Development of local industries in long term.

The land of Hualien has spawned the mother flower – Daylily, from ancient times on. To share the love of Daylily on Sixty Rock Mountain in Hualien. The blessings begin with one blooming daylily above, a beautiful life of daylilies from seed to bloom painted on the sides, and then the spirit with the actual daylilies save in the six different tepals which combine into a whole gift pack. With recommended recipes, the pack can be divided into six pieces for delivering more blessing to friends and families.

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🎉🎉花東宏宣【六十石山戀戀金針禮盒】🎉🎉

榮獲台灣省商業會的107年度『台灣伴手禮獎』

#感謝台灣省商業會及花蓮縣商業會支持在地特色產業👍

台灣伴手禮獎 官網 http://www.taiwanbest100.com.tw/products/107-10-01 
花東宏宣官網 https://www.hdhx.com.tw/product_1127785.html