Package made out of PLA to get rid of fancy wrapping and give emphasis to its practical function. 

W TAIPEI 台北W飯店 LOGO.jpg

產品開發的過程中,創新及趣味背後往往涵納的是產品再利用及壽命延長的命題。W Hotel推出的台灣在地名產特色中秋月餅禮盒,當時台北W Hotel正在進行「綠色計畫」,希望融合一貫時尚的品牌形象,帶給消費者環保且突破傳統的溫馨驚喜。

本設計採用PLA,以實用的功能及簡單的色彩屏除華麗矯作的包裝。由此設計師對於產品開發的思考是如何翻轉中秋月餅禮盒的呈現與消費關係。不再只是過度包裝的噱頭,而是能有效的避免一次性浪費,即便節慶團圓過後,產品仍能回歸日常,擺盤生活風景。

 

During the process of product development, behind innovation and attractiveness, sustainability by making the product reusable and extending its life cycle are the primary concerns.  Concerned by the environmental issue and promoting the “Green Choice program” W Hotel Taipei brought to the consumer a product with the perfect combination of style, ecology and trendy celebration of the mid-autumn tradition.

This design is made out of PLA to get rid of fancy wrapping and give emphasis to its practical function with simple colors. The designer focused on redefining the relationship between the consumer and the moon cake package. Instead of being limited to a holiday celebration context only and using excessive package for advertising purpose, after its first use it may simply become an object of everyday life.